Revenue allocation, bundled products. Couture Corp sells Samsung 7 cases. It has a Men's Division and a Women's Division. Couture is now considering the sale of a bundled product called Dynamic Duo consisting of Smarty, a men's case, and Sublime, a women's case. For the most recent year, Couture sold equal quantities of Smarty and Sublime and reported the following: Home Page Layout Formulas Insert A Product Retail Price 2 Smarty 3 Sublime 4 Dynamic Duo (Smarty and Sublime) S 40.00 60.00 90.00
Revenue allocation, bundled products. Couture Corp sells Samsung 7 cases. It has a Men's Division and a Women's Division. Couture is now considering the sale of a bundled product called Dynamic Duo consisting of Smarty, a men's case, and Sublime, a women's case. For the most recent year, Couture sold equal quantities of Smarty and Sublime and reported the following: Home Page Layout Formulas Insert A Product Retail Price 2 Smarty 3 Sublime 4 Dynamic Duo (Smarty and Sublime) S 40.00 60.00 90.00
Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter5: Probability: An Introduction To Modeling Uncertainty
Section: Chapter Questions
Problem 12P: RunningWithTheDevil.com created a web site to market running shoes and other running apparel....
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Of the four methods following, which one would you recommend for allocating Couture’s revenues to Smarty and Sublime? Explain.
a. The stand-alone revenue-allocation method based on selling price of each product
b. The incremental revenue-allocation method, with Smarty ranked as the primary product
c. The incremental revenue-allocation method, with Sublime ranked as the primary product
d. The Shapley value method
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