Richmond Rent-A-Car is about to go public. The investment banking firm of Tinkers, Evers & Chance is attempting to price the issue. The car rental industry generally trades at a 20 percent discount below the P/E ratio on the Standard & Poor's 500 Stock Index. Assume that index currently has a P/E ratio of 25. The firm can be compared to the car rental industry as follows: Growth rate in earnings Richmond 15% Car Rental Industry 10%

Essentials of Business Analytics (MindTap Course List)
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Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
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Chapter15: Decision Analysis
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Problem 4P: Investment advisors estimated the stock market returns for four market segments: computers,...
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Richmond Rent-A-Car is about to go public. The investment banking
firm of Tinkers, Evers & Chance is attempting to price the issue. The car
rental industry generally trades at a 20 percent discount below the P/E
ratio on the Standard & Poor's 500 Stock Index. Assume that index
currently has a P/E ratio of 25. The firm can be compared to the car
rental industry as follows:
Growth rate
in earnings
per share
Consistency
of
performance
Debt to total
assets
Turnover of
product
Quality of
management
Richmond
15%
Increased earnings
4 out of 5 years
52%
Car Rental Industry
10%
High
Increased earnings
3 out of 5 years
39%
Slightly below average Average
Average
Assume, in assessing the initial P/E ratio, the investment banker will
first determine the appropriate industry P/E based on the Standard &
Poor's 500 Index. Then a half point will be added to the P/E ratio for
each case in which Richmond Rent-A-Car is superior to the industry
norm, and a half point will be deducted for an inferior comparison. On
this basis, what should the initial P/E be for the firm?
Transcribed Image Text:Richmond Rent-A-Car is about to go public. The investment banking firm of Tinkers, Evers & Chance is attempting to price the issue. The car rental industry generally trades at a 20 percent discount below the P/E ratio on the Standard & Poor's 500 Stock Index. Assume that index currently has a P/E ratio of 25. The firm can be compared to the car rental industry as follows: Growth rate in earnings per share Consistency of performance Debt to total assets Turnover of product Quality of management Richmond 15% Increased earnings 4 out of 5 years 52% Car Rental Industry 10% High Increased earnings 3 out of 5 years 39% Slightly below average Average Average Assume, in assessing the initial P/E ratio, the investment banker will first determine the appropriate industry P/E based on the Standard & Poor's 500 Index. Then a half point will be added to the P/E ratio for each case in which Richmond Rent-A-Car is superior to the industry norm, and a half point will be deducted for an inferior comparison. On this basis, what should the initial P/E be for the firm?
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