Scenario: You work for BCE Inc. The owner, Mr. I.M. Boring, has run the company since the early 1970s. He has been steadfast in his resistance to keep up with changes in communication over the years. He did make the decision to start using email five years ago which was huge progress. He just returned from a national conference about digital and social media and is now very excited about “modern communication tools.” He has directed your team (you plus 3 other people, one of whom is out on extended medical leave) to set up the following by the end of this month: a website a blog a Twitter account a Facebook account a weekly podcast You took a solid business communications course as an undergraduate and know that his expectations are not realistic. However, you do feel there’s merit in moving into the 21st-century with your company’s communication. Your task is to use information you learned about digital and social media in your business communications course to persuade Mr. Boring to: begin with one of the “modern communication tools” provide a realistic timeframe for accomplishing this task You have 1.5-2 minutes to make an elevator pitch that persuades Mr. Boring to follow your plan. I need help writing a 1.5 to 2-minute elevator pitch persuading Mr. Boring to use Facebook.
Scenario: You work for BCE Inc. The owner, Mr. I.M. Boring, has run the company since the early 1970s. He has been steadfast in his resistance to keep up with changes in communication over the years. He did make the decision to start using email five years ago which was huge progress. He just returned from a national conference about digital and social media and is now very excited about “modern communication tools.” He has directed your team (you plus 3 other people, one of whom is out on extended medical leave) to set up the following by the end of this month: a website a blog a Twitter account a Facebook account a weekly podcast You took a solid business communications course as an undergraduate and know that his expectations are not realistic. However, you do feel there’s merit in moving into the 21st-century with your company’s communication.
Your task is to use information you learned about digital and social media in your business communications course to persuade Mr. Boring to: begin with one of the “modern communication tools” provide a realistic timeframe for accomplishing this task You have 1.5-2 minutes to make an elevator pitch that persuades Mr. Boring to follow your plan.
I need help writing a 1.5 to 2-minute elevator pitch persuading Mr. Boring to use Facebook.
Step by step
Solved in 2 steps
