Should Airbnb have entered the Chinese market in the 1st place? If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize? If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?
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- Should Airbnb have entered the Chinese market in the 1st place?
- If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize?
- If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?
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- What role does localization play in global marketing, and how can global marketers balance the need for standardization with the need for customization?You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?Identify two reasons why Harley-Davidson decided to expand into Thailand and describe the merits of these two reasons in the company's expansion plans .
- Tesco relies heavily on, ‘localization’ in Japan. Based on the international business strategies discussed in the course, clearly state by name, the international business strategy which TESCO is utilizing in Japan. Discuss the benefits and risks associated with this strategy. What alternative international business strategy will you suggest for Tesco in Japan and why? You are to discuss all other international business strategies as addressed in the course before indicating your suggestion.Tesco utilized various international entry modes and strategies in Ireland and France. Discuss each strategy used in each country. Tesco utilized various international entry modes and strategies in Ireland and France. Discuss each strategy used in each country. What international entry mode would you suggest, apart from the ones being utilized in the Irish and French markets?the senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind.
- the various international market entry strategies and various export entry modes. a)Identify and discuss the market entry strategies. b)Discuss the various forms of export entry modes.Instructions: Analyze and answer the following questions A US Company plans to sell farm equipment in a country in Asia. This country traditionally had not conducted business with companies outside of its geographic region. Answer these questions for the US company. What geographic factors might influence the company's international business activities?Kindly elaborate your answer. Thank you so much!The senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: 1. In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind. 2. What are the three major barriers the company have to encounter when it is going to enter this country? 3. Based on the barriers you have identified above, recommend and justify an entry mode for the consideration of the senior management. Explain your ideas in detail.
- Regardless of strategy, most international businesses want to increase their market share, revenues, and profits. They often accomplish these goals by entering new markets or launching new goods into markets where they already have a presence. The ability of a firm to accomplish this successfully is dependent on its developing a thorough understanding of a certain geographical or product market. Firms must typically take three stages to effectively expand their market share, revenue, and profits: (1) evaluate alternative markets, (2) evaluate the costs, benefits, and risks of entering each, and (3) select those with the greatest potential for entry or expansion. Discuss FOUR (4) modes of entry that digital firms may employ to enter the ecommerce China market. Support a case with an example of a successful company doing it.Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider?Introduction to Market Entry Strategies: Provide an introduction to the importance of selecting the right entry mode in your international business. Your international business is an oil company located in Saudi Arabia. Use this info to answer all 3 parts of the question. 1a. Discuss the potential of export options for your international business. Analyze the advantages and disadvantages of direct and indirect exporting. 1b. Explore countertrade options as an alternative entry method. Examine the implications of engaging in countertrade for your business. 1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances. Discuss the characteristics, benefits, and risks associated with each