situation 2 You work as a salesperson for a company. You unknowingly sold a product that has proven defective to multiple customers. Determine the audience(s) you will need to contact to explain this situation. Analyze the dimensions of the context, whether physical, social, chronological or cultural, that could affect whether the desired message is carried. What is the most appropriate channel and means of communication to work with this situation? Because? If you had to use more than one channel, which ones would you use and in what order? Write a letter with at least 3 paragraphs with the content that this communication would have, which is based on the channel and the selected means of communication.

situation 2 You work as a salesperson for a company. You unknowingly sold a product that has proven defective to multiple customers. Determine the audience(s) you will need to contact to explain this situation. Analyze the dimensions of the context, whether physical, social, chronological or cultural, that could affect whether the desired message is carried. What is the most appropriate channel and means of communication to work with this situation? Because? If you had to use more than one channel, which ones would you use and in what order? Write a letter with at least 3 paragraphs with the content that this communication would have, which is based on the channel and the selected means of communication.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

What are the four components of communication discussed in this section?
What are examples of messages that can be Communicated thru the following medium of communication: the spoken word, written word, visual images,and body language?
2. Observe your environment for an hour. Make a list of mass communication messages you observe for a one hour period of time. Share your list here.
In this digital age, computer-mediated communication has been the primary driver of communication. Can this have an effect on the quality of messages sent by multiple communicators? How about social media platforms? What effect does it have on communication?
Are emotional appeal in business communication ethical? Why or why not
Why is it important to analyze or define the purpose of communication carefully? Why is it important to understand your audience before writing a message?
“Barriers to communication can have a negative impact on how the message is transmitted and received. Give three barriers to communication and provide solutions on how these barriers can be overcome.”
How is the AIDA model incompatible with a social, conversational approachto customer communication?
As receivers in the communication process, marketers: Question 36 options: a) listen to the target market in order to develop appropriate messages. b) inform and remind the target market of new and existing products. c) promote the purchase of goods and services. d) persuade the target market to buy a company's products.
List down and explain the communication principles in a business setting: Clarity, Conciseness, Objectivity, Consistency, Completeness, Relevance, and Audience Knowledge
Identify the four (4) common ground of nonverbal communication aspects of facebook. Provide related examples of design features to back up your answer
A more updated version of word-of-mouth communication using technology are consumer's blogs. True or False?