Situation Analysis 1. Choose one of the leading food chain in our country or even in Asia. Then identify whether they are Global, national etc. 2. Describe their market condition? 3. Do they highlights segmentation to their products? How? Describe?
Situation Analysis 1. Choose one of the leading food chain in our country or even in Asia. Then identify whether they are Global, national etc. 2. Describe their market condition? 3. Do they highlights segmentation to their products? How? Describe?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Situation Analysis
1. Choose one of the leading food chain in our country or even in Asia. Then identify whether they are Global, national etc.
2. Describe their market condition?
3. Do they highlights segmentation to their products? How? Describe?
4. Documents some guest comments/suggestions to evaluate their guest satisfaction.
5. How are they with their competitive food chain?
6. Describe their facilities design? How accommodating their employees to guest?
7. How do you observe changes and development of the said food chain?
8. What means of communication do they used to inform public about their product and service?
9. Describe their pricing approaches?
10. How is their distribution network works?
11. What is the main source of their profit including other means?
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