Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard
13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities?
- A) the Internet
- B) newspaper
- C) TV
- D) radio
- E) billboard
14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario?
- A) telemarketing
- B) viral marketing
- C) integrated marketing
- D) omni-channel marketing
- E) kiosk marketing
15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________.
- A) production concept
- B) marketing concept
- C) selling concept
- D) product concept
- E) societal marketing concept
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