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- A common saying among managers is "if we can'tmeasure it, we can't manage it.• Is there such a thingas an overreliance on marketing metrics? Are therecases or specific aspects of marketing where a singleminded focus on metrics is inappropriate or detrimentalto the firm?"Marketing involves satisfaction of customer needs" . Elucidate the statement .Q)Father of marketing Philip Kotler says; marketing is social and managerial process. Elaborate this statement
- 3. 4. What is the difference between customer satisfaction and customer loyalty? What is marketing management?Strategic Marketing Manager - As a team, select TWO of the business processes. Describe how they could be improved and make recommendations for their improvement.Explain each of the following concepts providing an original example of each.1. Customer Relationship Management (CRM).2 Relationship marketing.3. Unrealistic relationships (in terms of CRM).4. Customer retention.5. Zone tolerance
- 1. Define marketing in your own words. 2. State and discuss the goals of Marketing system and give example of each goal.A common saying among managers is "if we can't measure it, we can't manage it." Is there such a thing as an overreliance on marketing metrics? Are there cases or specific aspects of marketing where a single- minded focus on metrics is inappropriate or detrimental to the firm?1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.
- This is homework question, can you pls help me -) Marketing managers rely strongly on the vision and mission of the organization when they are developing marketing strategic plans because it leads the managers to support attributing the competitive advantage of the company Explain the importance of the vision and mission to develop strategic plans for marketing?\what would be the most important section of a marketing plan? Explain.4. Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts?