Specify Christopher Lovelock's five distinct classification schemes. Provide several examples that work to illustrate your points, ideally from your own experience in India.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Specify Christopher Lovelock's five distinct classification schemes. Provide several examples that work to illustrate your points, ideally from your own experience in India.

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