Suppose that the tempeh industry is initially operating in long-run equilibrium at a price level of $5 per pound of tempeh and quantity of 150 million pounds per year. Suppose a top medical journal publishes research that animal-alternative protein sources such as tempeh could decrease your expected lifespan by 4 years. The publication is expected to cause consumers to demand tempeh at every price. In the short run, firms will respond by Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the publication.

Managerial Economics: A Problem Solving Approach
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Shift the demand curve, the supply curve, or both on the following graph to illustrate both the short-run effects of the publication and the new long-
run equilibrium after firms and consumers finish adjusting to the news.
PRICE (Dollars per pound)
10
run.
9
m
DI
2
1
0
0
30
Supply
Demand
60 90 120 150 180 210 240 270 300
QUANTITY (Millions of pounds)
Demand
Supply
The new equilibrium price and quantity suggest that the shape of the long-run supply curve in this industry is
in the long
Transcribed Image Text:Shift the demand curve, the supply curve, or both on the following graph to illustrate both the short-run effects of the publication and the new long- run equilibrium after firms and consumers finish adjusting to the news. PRICE (Dollars per pound) 10 run. 9 m DI 2 1 0 0 30 Supply Demand 60 90 120 150 180 210 240 270 300 QUANTITY (Millions of pounds) Demand Supply The new equilibrium price and quantity suggest that the shape of the long-run supply curve in this industry is in the long
8. Short-run and long-run effects of a shift in demand
Suppose that the tempeh industry is initially operating in long-run equilibrium at a price level of $5 per pound of tempeh and quantity of 150 million
pounds per year. Suppose a top medical journal publishes research that animal-alternative protein sources such as tempeh could decrease your
expected lifespan by 4 years.
The publication is expected to cause consumers to demand tempeh at every price. In the short run, firms will respond by
Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the publication.
PRICE (Dollars per pound)
10
9
8
00
m
2
1
0
0
Supply
In the long run, some firms will respond by
Demand
30 60 90 120 150 180 210 240 270 300
QUANTITY (Millions of pounds)
Demand
Supply
until
Transcribed Image Text:8. Short-run and long-run effects of a shift in demand Suppose that the tempeh industry is initially operating in long-run equilibrium at a price level of $5 per pound of tempeh and quantity of 150 million pounds per year. Suppose a top medical journal publishes research that animal-alternative protein sources such as tempeh could decrease your expected lifespan by 4 years. The publication is expected to cause consumers to demand tempeh at every price. In the short run, firms will respond by Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the publication. PRICE (Dollars per pound) 10 9 8 00 m 2 1 0 0 Supply In the long run, some firms will respond by Demand 30 60 90 120 150 180 210 240 270 300 QUANTITY (Millions of pounds) Demand Supply until
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