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- D4) Pick a product and company name and then explain the 4 four P's regarding thatProduct: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.Critical Thinking Are there potential risks to involv- ing consumers in the development of new products through processes associated with value co-creation as discussed in the chapter? What factors might make a value co-creation approach more or less suitable for the development of a new product?
- The six phases of the product development process.need breif explanation plzWhat is the difference between product feature and product characteristics?Critical Thinking Are there potential risks to involving consumers in the development of new productsthrough processes associated with value co-creation asdiscussed in the chapter? What factors might make avalue co-creation approach more or less suitable forthe development of a new product?
- Some marketers believe that product performance (function) is the main attribute of a product. Other marketers maintain that the look, feel, and other design elements (form) of products are what really sway the customer’s decision. Take a position on the ‘form vs function’ debate, i.e. How would you argue that Product Performance is the key to brand success OR how would you argure that Product Aesthetics are the key to brand success.7) Why are customers often considered the most important sources of new-product ideas?which development most likely causeethe supply of a product to\ increas
- 2. The brand value chain assumes that the value of a brand lies with the marketer. Select one:TrueFalseProducts/Goods According to Use: 1. Consumer goods 2. Industrial goods - According to Differentiation: 3. Undifferentiated goods 4. Differentiated goods - According to Durability: 5. Undifferentiated goods 6. Differentiated goods - According to Durability: 7. Convenience goods - 8. Shopping goods - Specialty goods - 10. Unsought goods - 9.As per the following types of needs in products consumption, give a parctical example on each type in a case of purchasing a new car: STATED, REAL, UNSTATED, DELIGHT, SECRET? [5 marks] For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial 14px E.. O WORDS POWERED BY TINY "The Elite" dining restaurant faces a problem of a declining number of frequent visits of its Loyal Guest. Explain Save All Ansu QUESTION 22 --- Lele the Click Save and Submit to save and submit. Click Save All Answers to save all answers.