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The first 5% to 10% of customers who adopt a new product are referred to as the _____.                   a.              innovators                   b.              early majority                   c.               early adopters                   d.              laggards

The first 5% to 10% of customers who adopt a new product are referred to as the _____.                   a.              innovators                   b.              early majority                   c.               early adopters                   d.              laggards

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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The first 5% to 10% of customers who adopt a new product are referred to as the _____.

 

                a.           

 

innovators

 

                b.           

 

early majority

 

                c.            

 

early adopters

 

                d.           

 

laggards

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