The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?
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| The first step in developing an ad campaign is to identify the target audience. Why is this the starting point for effective advertising? What kind of information is used to identify target audiences? |
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- What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.What types of marketing segmentations are being used in the ad given? Please explain and no plagiarism.The assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.
- Describe push versus pull strategies. What is advertising, and what types of advertising do marketers use most often? What is an advertising campaign?How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising campaigns, and what factors should be considered when selecting keywords for ad targeting?