The inverse demand curve for a product is p = 20-Q/5, where Q is the total volume brought to the market. At present two firms serve this market. Firm 1 has constant marginal costs of 5, while Firm 2 has constant marginal costs of 2. Both firms have fixed costs of 100. a) Assuming the fixed costs are sunk, calculate the equilibrium quantities, price and profits for the two firms. b) Now assuming the fixed costs are not sunk, calculate the equilibrium quantities, price and profits for the two firms. c) Discuss any competition issues raised by your answer in part b). d) Discuss the theoretical relevance of sunk costs to competition in markets.

Managerial Economics: A Problem Solving Approach
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Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
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The inverse demand curve for a product is p = 20 - 0/5, where Q is the total volume brought to the
market. At present two firms serve this market. Firm 1 has constant marginal costs of 5, while Firm 2 has
constant marginal costs of 2. Both firms have fixed costs of 100.
a) Assuming the fixed costs are sunk, calculate the equilibrium quantities, price and profits for the two
firms.
b) Now assuming the fixed costs are not sunk, calculate the equilibrium quantities, price and profits for
the two firms.
c) Discuss any competition issues raised by your answer in part b).
d) Discuss the theoretical relevance of sunk costs to competition in markets.
Transcribed Image Text:The inverse demand curve for a product is p = 20 - 0/5, where Q is the total volume brought to the market. At present two firms serve this market. Firm 1 has constant marginal costs of 5, while Firm 2 has constant marginal costs of 2. Both firms have fixed costs of 100. a) Assuming the fixed costs are sunk, calculate the equilibrium quantities, price and profits for the two firms. b) Now assuming the fixed costs are not sunk, calculate the equilibrium quantities, price and profits for the two firms. c) Discuss any competition issues raised by your answer in part b). d) Discuss the theoretical relevance of sunk costs to competition in markets.
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