The original campaign cost for the last quarter of December 31, 2023 was $ 1,448.395. However, for the upcoming campaign for the first quarter of March 31, 2024, the CFO is only recommending a total Budget max of $1,000 for the 15 campaigns listed in the Historical data due to recent additional expenses.Thus, the objective is to maximize the recommended Budget of $1,000, using Excel Solver, allocating $ 62.000 to each campaign to determine the Optimal Budget and make arelevant buiness decision for how the remaining budget is allocated. Also, what effect does the Budget have on the overall clicks and Conversions result?

The original campaign cost for the last quarter of December 31, 2023 was $ 1,448.395. However, for the upcoming campaign for the first quarter of March 31, 2024, the CFO is only recommending a total Budget max of $1,000 for the 15 campaigns listed in the Historical data due to recent additional expenses.Thus, the objective is to maximize the recommended Budget of $1,000, using Excel Solver, allocating $ 62.000 to each campaign to determine the Optimal Budget and make arelevant buiness decision for how the remaining budget is allocated. Also, what effect does the Budget have on the overall clicks and Conversions result?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter6: Optimization Models With Integer Variables

Section: Chapter Questions

Problem 40P

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