The PR team of ‘We Care’ hospitals have administered the survey form designed as in Assignment 2. Considering yourself as the head of the public relations desk of your hospital, you have identified that long waiting time for OP consultation, unprofessional behavior of the front desk staff and poor hygiene were grey areas resulting in patient dissatisfaction. Upon discussion, The Director of the hospital had assigned you to draft the action plan to address these issues. Draft a detailed plan of action on the above issues for submission to the management in 300-500 words
The PR team of ‘We Care’ hospitals have administered the survey form designed as in Assignment 2. Considering yourself as the head of the public relations desk of your hospital, you have identified that long waiting time for OP consultation, unprofessional behavior of the front desk staff and poor hygiene were grey areas resulting in patient dissatisfaction. Upon discussion, The Director of the hospital had assigned you to draft the action plan to address these issues. Draft a detailed plan of action on the above issues for submission to the management in 300-500 words
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The PR team of ‘We Care’ hospitals have administered the survey form designed as in Assignment 2. Considering yourself as the head of the public relations desk of your hospital, you have identified that long waiting time for OP consultation, unprofessional behavior of the front desk staff and poor hygiene were grey areas resulting in patient dissatisfaction. Upon discussion, The Director of the hospital had assigned you to draft the action plan to address these issues.
Draft a detailed plan of action on the above issues for submission to the management in 300-500 words
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