The process of differentiating different clusters of customers into smaller, homogenous groups (i.e., aggregating prospective buyers into various groups) is referred to as: А Target marketing В Market segmentation C Homogenous marketing D Concentrated marketing

The process of differentiating different clusters of customers into smaller, homogenous groups (i.e., aggregating prospective buyers into various groups) is referred to as: А Target marketing В Market segmentation C Homogenous marketing D Concentrated marketing

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter10: Strategy: The Quest To Keep Profit From Eroding

Section: Chapter Questions

Problem 7MC: If a firm successfully adopts a product-differentiation strategy, the elasticity of demand for its...

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Question

The process of differentiating different clusters of
customers into smaller, homogenous groups (i.e.,
aggregating prospective buyers into various groups)
is referred to as:
А
Target marketing
В
Market segmentation
C
Homogenous marketing
D
Concentrated marketing

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