The research department of company has recommended to the marketing department to launch three varieties of biscuits. The marketing manager has to decide one of the types of Biscuit to be launched under the following estimated payoffs for various levels of sales: Estimated levels of sales Type of Biscuit 15,000 10,000 5,000 Milk Biscuit 30 10 10 Digestive Biscuit 40 15 5 Cream Biscuit 55 20 3 What will be the marketing manager's decision under the following decision criteria's?

Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.2: Representing Data
Problem 22PFA
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The research department of company has recommended to the marketing department to launch three varieties of
biscuits. The marketing manager has to decide one of the types of Biscuit to be launched under the following
estimated payoffs for various levels of sales:
Estimated levels of sales
Type of Biscuit
15,000 10,000 5,000
Milk Biscuit
30
10
10
Digestive Biscuit 40
15
5
Cream Biscuit
55
20
3
What will be the marketing manager's decision under the following decision criteria's?
Transcribed Image Text:The research department of company has recommended to the marketing department to launch three varieties of biscuits. The marketing manager has to decide one of the types of Biscuit to be launched under the following estimated payoffs for various levels of sales: Estimated levels of sales Type of Biscuit 15,000 10,000 5,000 Milk Biscuit 30 10 10 Digestive Biscuit 40 15 5 Cream Biscuit 55 20 3 What will be the marketing manager's decision under the following decision criteria's?
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