The Robert Baker Bread Company is planning to open a production plant to bake bread for sale and distribution in grocery stores. Robert's customers have already become familiar with his company's name and reputation for quality in visiting his cafés throughout the Midwest. Customers like the ability to customize the amount of seasoning and flavors that Robert puts in the various types of bread. When Robert begins mass production of the bread what should he be most concerned with regarding his customers' reaction? Group of answer choices a) His customers have become used to the ability to customize the bread, which they will not have in a mass-produced product sold in grocery stores b) The cost of the bread in the grocery store will have to be higher than in his café c) Robert's café operations will lose customers who will simply buy the bread at the grocery store instead d) Robert will need to open more café locations to sell whatever bread the grocery stores do not sell
The Robert Baker Bread Company is planning to open a production plant to bake bread for sale and distribution in grocery stores. Robert's customers have already become familiar with his company's name and reputation for quality in visiting his cafés throughout the Midwest. Customers like the ability to customize the amount of seasoning and flavors that Robert puts in the various types of bread. When Robert begins mass production of the bread what should he be most concerned with regarding his customers' reaction? Group of answer choices a) His customers have become used to the ability to customize the bread, which they will not have in a mass-produced product sold in grocery stores b) The cost of the bread in the grocery store will have to be higher than in his café c) Robert's café operations will lose customers who will simply buy the bread at the grocery store instead d) Robert will need to open more café locations to sell whatever bread the grocery stores do not sell
Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 2TP: Roald is the sales manager for a small regional manufacturing firm you own. You have asked him to...
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The Robert Baker Bread Company is planning to open a production plant to bake bread for sale and distribution in grocery stores. Robert's customers have already become familiar with his company's name and reputation for quality in visiting his cafés throughout the Midwest. Customers like the ability to customize the amount of seasoning and flavors that Robert puts in the various types of bread. When Robert begins mass production of the bread what should he be most concerned with regarding his customers' reaction?
Group of answer choices
a) His customers have become used to the ability to customize the bread, which they will not have in a mass-produced product sold in grocery stores
b) The cost of the bread in the grocery store will have to be higher than in his café
c) Robert's café operations will lose customers who will simply buy the bread at the grocery store instead
d) Robert will need to open more café locations to sell whatever bread the grocery stores do not sell
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