The typical cost-of-quality (COQ) report for a manufacturing company consists of four categories: (1) prevention costs, (2) appraisal costs, (3) internal failure costs, and (4) external failure costs. Discuss what should be included in a COQ report for a service organization/company. Your discussion should include at least three elements/factors within each category. Provide detailed justifications and reasons for the factors selected.

The typical cost-of-quality (COQ) report for a manufacturing company consists of four categories: (1) prevention costs, (2) appraisal costs, (3) internal failure costs, and (4) external failure costs. Discuss what should be included in a COQ report for a service organization/company. Your discussion should include at least three elements/factors within each category. Provide detailed justifications and reasons for the factors selected.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 5DYMP

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