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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement Cost per advertisement 200,000 36,000 80,000 $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online 6 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ 12000 $ 6000 Radio Budget (in dollars) Online Budget (in dollars) Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement Cost per advertisement 200,000 36,000 80,000 $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online 6 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ 12000 $ 6000 Radio Budget (in dollars) Online Budget (in dollars) Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter12: More Realistic And Complex Pricing
Section: Chapter Questions
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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement Cost per advertisement 200,000 36,000 80,000 $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online 6 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ 12000 $ 6000 Radio Budget (in dollars) Online Budget (in dollars) Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)
Transcribed Image Text:The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement Cost per advertisement 200,000 36,000 80,000 $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online 6 10 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ 12000 $ 6000 Radio Budget (in dollars) Online Budget (in dollars) Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)
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