Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 3DYMP
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Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
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