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Three (3) reasons each why businesses are successful using market penetration strategy, market development strategy and unrelated diversification strategy?
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- 1. Using the Ansoff Matrix, assess the product and market strategies of your jollibee foods corporation give the following Market penetration- Product Development Market Development - Diversificationanalyze the attractiveness of each market applying porter's five forces, identyfing key criteria in determining which market to enter and explain why porter's five forces is relevant compared to other frameworks like blue ocean or porter's diamondb) What are the difficulties of diversifying into a new market?c) Discuss the advantages of diversifying into a related market relative to anunrelated market Instruction: This question consistist of question b and c Please to provide a brief response to each question.
- Define the term Dogs in growth–share matrix?What factors influence a company's decision to pursue market penetration as a primary strategy?Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…
- Explain what are the two primary factors that are difficult to estimate the initial market size ?Why does a company need to consider its currentmarketing situation, including competitive trends, whensetting objectives for market share?Compare alternatives on an equal basis and select the alternativethat is wisest from an economic standpoint?