toothpastelaundry detergentshampoocandycerealFor any one of the product categories listed above,Consider past and present advertisements and other promotions you have seen for the various brands of this productExamine the packages (package design, labels, pictures, etc.).Look at the prices of the brands found on the shelves.Finally, think about your own shopping and consumption experiences with the category of product you have chosen.Then, answer the following question:How many “market segments” do you think comprise the market for the product category you have chosen?Discuss how you arrived at this number.Use the observations made (from the bullet points noted above) to support your analysis.

Answered: toothpaste laundry detergent shampoo…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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- toothpaste
- laundry detergent
- shampoo
- candy
- cereal
For any one of the product categories listed above,
- Consider past and present advertisements and other promotions you have seen for the various brands of this product
- Examine the packages (package design, labels, pictures, etc.).
- Look at the prices of the brands found on the shelves.
- Finally, think about your own shopping and consumption experiences with the category of product you have chosen.
Then, answer the following question:
- How many “market segments” do you think comprise the market for the product category you have chosen?
- Discuss how you arrived at this number.
- Use the observations made (from the bullet points noted above) to support your analysis.

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