Top managers of Video Avenue are alarmed by their operating losses. They are considering dropping the DVD product line. Company accountants have prepared the following analysis to helo make this decision: Total fixed costs will not change if the company stops selling DVDs.                                               Video Avenue                                            Income Statment                             For the Year Ended December 31, 2018                                           Total          Blue-ray           DVE Discs Net Sale Revenue        $  437,000   $  308,000     $    129,000 Variable Costs                  250,000       154,000             96,000 Contribution Margin        187,000       154,000             33,000 Fixed Cost Manufacturing                 132,000         76,000              56,000 Selling and Administrative 65,000         51,000              14,000 Total Fixed Expenses        197,000       127,000               70,000 Operating Income(Loss) $(10,00)      $  27,000     $       (37,000)   Question Prepare a differential analysis to show whether Video. Avenue should drop the DVD product line. Begin by Preparing a differential analysis to show whether Video Avenue should drop the DVDs product line

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Chapter17: Activity Resource Usage Model And Tactical Decision Making
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Top managers of Video Avenue are alarmed by their operating losses. They are considering dropping the DVD product line. Company accountants have prepared the following analysis to helo make this decision:

Total fixed costs will not change if the company stops selling DVDs.

                                              Video Avenue

                                           Income Statment

                            For the Year Ended December 31, 2018

                                          Total          Blue-ray           DVE Discs

Net Sale Revenue        $  437,000   $  308,000     $    129,000

Variable Costs                  250,000       154,000             96,000

Contribution Margin        187,000       154,000             33,000

Fixed Cost

Manufacturing                 132,000         76,000              56,000

Selling and Administrative 65,000         51,000              14,000

Total Fixed Expenses        197,000       127,000               70,000

Operating Income(Loss) $(10,00)      $  27,000     $       (37,000)  

Question

Prepare a differential analysis to show whether Video. Avenue should drop the DVD product line.

Begin by Preparing a differential analysis to show whether Video Avenue should drop the DVDs product line. (Enter decreases to profits with a parentheses or minus sign.)

Expected decrease in revenues - Dropping Dvds          $

Expected decrease in cost - Dropping DVDs                                      

Expected  ____ in operating income                               $                    

 

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