Typically, when people think about sustainability in the realm of Corporate Social Responsibility (CSR), they think about the specific activities ofcompanies, such as conservation of natural resources and the integration of alternative energy in buildings and factories.Some companies, however, take sustainability a step further in their CSR efforts. Unilever, a British-Dutch multinational consumer goods company, focuses not only on the specific activities of their company, but also the supply chain that supports it, as well as the activities of its customers and consumers. This effort to go above and beyond the norm by making sustainable living commonplace is why Unilever is widelyregarded as one of the few truly sustainable businesses in the world.As one of the world's leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190, Unilever's sheer size enables it to make an enormous positive impact on both society and the environment. The company's groundbreaking10-year SustainableLiving Plan is perhaps its greatest CSR success so far and exemplifies how businesses can reduce environmental impact for the long-term andon a large-scale, while also maintaining sales growth. The Sustainable Living Plan, which launched in 2010, includes three overarching goals,which Unilever has pledged to achieve by the year 2020: (1) improving the health and well-being of the company's customers and consumers,(2) reducingthe company's overall environmental impact, and (3) enhancing the livelihoods of millions of people around the globe. In addition tothese three goals, the company hopes to double the size of its business. question 1
Typically, when people think about sustainability in the realm of Corporate Social Responsibility (CSR), they think about the specific activities of
companies, such as conservation of natural resources and the integration of alternative energy in buildings and factories.
Some companies, however, take sustainability a step further in their CSR efforts. Unilever, a British-Dutch multinational consumer goods
company, focuses not only on the specific activities of their company, but also the supply chain that supports it, as well as the activities of its
customers and consumers. This effort to go above and beyond the norm by making sustainable living commonplace is why Unilever is widely
regarded as one of the few truly sustainable businesses in the world.
As one of the world's leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190, Unilever's sheer
size enables it to make an enormous positive impact on both society and the environment. The company's groundbreaking10-year Sustainable
Living Plan is perhaps its greatest CSR success so far and exemplifies how businesses can reduce environmental impact for the long-term and
on a large-scale, while also maintaining sales growth. The Sustainable Living Plan, which launched in 2010, includes three overarching goals,
which Unilever has pledged to achieve by the year 2020: (1) improving the health and well-being of the company's customers and consumers,
(2) reducingthe company's overall environmental impact, and (3) enhancing the livelihoods of millions of people around the globe. In addition to
these three goals, the company hopes to double the size of its business.
question 1
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