uestion 1: Products and services are defined and characterized differently. One of the characteristics of service is intangibility. (a) How does service intangibility pose challenges to marketers? You are expected to identify TWO (2) challenges and use brands/companies to support your explanations. (b) Suggests THREE (3) recommendations, how marketers can make service “tangible”. You are required to use a service-dominant brand/company to establish the justifications.
uestion 1: Products and services are defined and characterized differently. One of the characteristics of service is intangibility. (a) How does service intangibility pose challenges to marketers? You are expected to identify TWO (2) challenges and use brands/companies to support your explanations. (b) Suggests THREE (3) recommendations, how marketers can make service “tangible”. You are required to use a service-dominant brand/company to establish the justifications.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1: Products and services are defined and characterized differently. One of the characteristics of service is intangibility.
(a) How does service intangibility pose challenges to marketers? You are expected to identify TWO (2) challenges and use brands/companies to support your explanations.
(b) Suggests THREE (3) recommendations, how marketers can make service “tangible”. You are required to use a service-dominant brand/company to establish the justifications.
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