Understanding the common vocabulary used in strategic management is important to the application of its concepts. Required: a. There are four general steps in conducting an external environmental analysis starting with scanning of the environment. Briefly, explain all four steps. b. Choose any organisation of your choice and employ the “SWOT Matrix” to demonstrate the current strategic position of the organization and clearly indicate the strategy options available to help match that organization’s internal environmental elements against its external environmental elements. c. Compare on contrast the following: i. Vertical integration versus horizontal integration ii. Divestiture versus Diversification iii. Market development versus Product Development
Understanding the common vocabulary used in strategic management is important to the
application of its concepts.
Required:
a. There are four general steps in conducting an external environmental analysis starting
with scanning of the environment. Briefly, explain all four steps.
b. Choose any organisation of your choice and employ the “SWOT Matrix” to demonstrate
the current strategic position of the organization and clearly indicate the strategy options
available to help match that organization’s internal environmental elements against its
external environmental elements.
c. Compare on contrast the following:
i. Vertical integration versus horizontal integration
ii. Divestiture versus Diversification
iii. Market development versus Product Development
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