Using linear regression analysis, what would you estimate demand to be for each month next year? Month Forecast January February March April May June July August September October November December

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Using linear regression analysis, what would you
estimate demand to be for each month next year?
Month Forecast
January
February
March
April
May
June
July
August
September
October
November
December
Transcribed Image Text:Using linear regression analysis, what would you estimate demand to be for each month next year? Month Forecast January February March April May June July August September October November December
Demand for stereo headphones and MP3 players for joggers has caused Nina Industries to grow almost 50 percent over the past year.
The number of joggers continues to expand, so Nina expects demand for headsets to also expand, because, as yet, no safety laws
have been passed to prevent joggers from wearing them. Demand for the players for last year was as follows:
MONTH
DEMAND (UNITS)
January
February
4,100
4,200
March
3,900
April
4,300
May
4,900
June
4,600
July
5,200
August
4,800
September
5,300
October
5,600
November
6,200
December
5,900
Transcribed Image Text:Demand for stereo headphones and MP3 players for joggers has caused Nina Industries to grow almost 50 percent over the past year. The number of joggers continues to expand, so Nina expects demand for headsets to also expand, because, as yet, no safety laws have been passed to prevent joggers from wearing them. Demand for the players for last year was as follows: MONTH DEMAND (UNITS) January February 4,100 4,200 March 3,900 April 4,300 May 4,900 June 4,600 July 5,200 August 4,800 September 5,300 October 5,600 November 6,200 December 5,900
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