Using the following research questions, prepare proposed results section for a research proposal on the topic the effect of digital advertising on the marketing of products and services at GECCU: What are the digital marketing mediums used to advertise products and services within GECCU? Has digital advertising been an effective marketing tool for the company? What are the key performance indicators used to measure the success and effectiveness of digital advertising efforts? Has the company encountered any challenges with the implementation of its digital advertising strategies? What is the correlation between digital advertising and the increase in sales at the credit union?

Using the following research questions, prepare proposed results section for a research proposal on the topic the effect of digital advertising on the marketing of products and services at GECCU: What are the digital marketing mediums used to advertise products and services within GECCU? Has digital advertising been an effective marketing tool for the company? What are the key performance indicators used to measure the success and effectiveness of digital advertising efforts? Has the company encountered any challenges with the implementation of its digital advertising strategies? What is the correlation between digital advertising and the increase in sales at the credit union?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 3DYMP

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Using the following research questions, prepare proposed results section for a research proposal on the topic the effect of digital advertising on the marketing of products and services at GECCU:

What are the digital marketing mediums used to advertise products and services within GECCU?

Has digital advertising been an effective marketing tool for the company?

What are the key performance indicators used to measure the success and effectiveness of digital advertising efforts?

Has the company encountered any challenges with the implementation of its digital advertising strategies?

What is the correlation between digital advertising and the increase in sales at the credit union?

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Step 3: Explanation to Effectiveness of Digital Advertising

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Step 4: Explanation to Key Performance Indicators (KPIs)

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Step 5: Explanation to Challenges in Implementation

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Step 6: Explanation to Correlation Between Digital Advertising and Sales Increase

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