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Using Walmarts Operating Results below, determine whether their strategic objective of competitive advantage is working, provide reasons of why its working or why not.

Using Walmarts Operating Results below, determine whether their strategic objective of competitive advantage is working, provide reasons of why its working or why not.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using Walmarts Operating Results below, determine whether their strategic objective of competitive advantage is working, provide reasons of why its working or why not.

Net sales Net sales increase Comparable sales in the U.S. Walmart U.S. Sam's Club Gross profit margin Operating, SG&A as a % of net sales Operating Income Operating Income % Sales Walmart (Attributable) Dividends pta Walmart Income (Attributable) Net income per share of common stock: Financial Position Inventories Property, & other assets, net Total assets Long-term debt 2016 2014 2012 2010 $478,614 $473,076 $443,416 $404,697 -0.7% 1.6% 6.0% .9% 0.3% -0.5% 1.6% -.8% 1.0% -.6% .3% -.7% -3.2% .3% 8.5% -1.4% 24.6% 24.3% 24.6% 25.0% 20.3% 19.30% 19.30% 19.80% $24,104 $26,872 $26,491 $23,969 5.0% 5.7% 6.0% 5.9% $14,694 $15,918 $15,734 $14,433 4.57 1.96 4.85 4.53 3.72 1.88 1.46 1.09 $44,469 $44,858 $40,714 $32,713 $116,516 $117,907 $112,324 $102,307 $199,581 $204,751 $193,406 $170,407 $44,030 $44,559 $47,079 $36,401
Transcribed Image Text:Net sales Net sales increase Comparable sales in the U.S. Walmart U.S. Sam's Club Gross profit margin Operating, SG&A as a % of net sales Operating Income Operating Income % Sales Walmart (Attributable) Dividends pta Walmart Income (Attributable) Net income per share of common stock: Financial Position Inventories Property, & other assets, net Total assets Long-term debt 2016 2014 2012 2010 $478,614 $473,076 $443,416 $404,697 -0.7% 1.6% 6.0% .9% 0.3% -0.5% 1.6% -.8% 1.0% -.6% .3% -.7% -3.2% .3% 8.5% -1.4% 24.6% 24.3% 24.6% 25.0% 20.3% 19.30% 19.30% 19.80% $24,104 $26,872 $26,491 $23,969 5.0% 5.7% 6.0% 5.9% $14,694 $15,918 $15,734 $14,433 4.57 1.96 4.85 4.53 3.72 1.88 1.46 1.09 $44,469 $44,858 $40,714 $32,713 $116,516 $117,907 $112,324 $102,307 $199,581 $204,751 $193,406 $170,407 $44,030 $44,559 $47,079 $36,401
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