Watch the videos in the links below and answer 3 following questions: https://www.youtube.com/watch?v=keCwRdbwNQY https://www.youtube.com/watch?v=5sMBhDv4sik&t=2s 1. What is the message that Apple wants to send to its customers? 2. According to your opinion what does the benefit Apple gain when they implemented the Think Different campaign’? 3. What kind of emotions does this video evoke in you? Explain what you felt and why? Answer the question in 300 words and you must use the information from the video to support your discussion

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Watch the videos in the links below and answer 3 following questions:
https://www.youtube.com/watch?v=keCwRdbwNQY
https://www.youtube.com/watch?v=5sMBhDv4sik&t=2s
1. What is the message that Apple wants to send to its customers?
2. According to your opinion what does the benefit Apple gain when they implemented the
Think Different campaign’?
3. What kind of emotions does this video evoke in you? Explain what you felt and why?
Answer the question in 300 words and you must use the information from the video to support
your discussion

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