WATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THE FOLLOWING: 1. WHICH AD/PSA WERE YOU MOST INTERESTED IN? WHY? 2. WHICH AD/PSA WERE YOU LEAST INTERESTED IN? WHY? 3. WHAT AD/PSA DO YOU THINK WAS MOST EFFECTIVE IN SENDING ITS MESSAGE? 4. HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?

WATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THE FOLLOWING: 1. WHICH AD/PSA WERE YOU MOST INTERESTED IN? WHY? 2. WHICH AD/PSA WERE YOU LEAST INTERESTED IN? WHY? 3. WHAT AD/PSA DO YOU THINK WAS MOST EFFECTIVE IN SENDING ITS MESSAGE? 4. HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

WATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THIS QUESTION: HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?
Mass media campaigns, such as The American Legacy Foundation’s “The Truth Initiative” campaign, have contributed to the reduction in youth smoking (Schneider, 2015). Review at least three ads from The Real Cost and three ads from The Truth Initiative. Which messages do you find to be the most powerful, and why? (Be sure to specifically name and cite each of the ads!)
https://www.youtube.com/watch?v=EmzJrHraayA List 3 reasons why individuals start smoking Identify two themes presented in the ads Who was/were the target audience(s) in those commercials? Which ads do you think were most effective in deterring people from smoking? Why?
Help with answering the question below. What, if any, limits do you think there should be on promoting to children? For example, should there be limits on promotional messages targeting to children in terms of their placement, frequency, and content? If so, which medium (i.e. television, online, YouTube or other social media, radio, print, all of them, etc.)?
Select any advertisement from a TV ad. Did it choose an appropriate media to reach the target audiences? Identify the message strategy and appeal being used. Comment on this. What other message strategies or appeals could have been used?
“User attitude towards Facebook advertising” Dependent variable：user attitude Independent variables will be credibility, informativeness, entertainment, interactive and relevance. why the 5 Independent variables（IV） is important？ and explain reason for each IV。
https://www.viddler.com/embed/a0a0a318 The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.
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What are the pros and cons of the use of two-sided message as well as refutational appeal as the basis for their advertising messages. Find an example and discuss why the marketer might be using it?
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What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.