What are some factors when preparing a sales forecast that would lead you to rely on one or two of these techniques more than the others? Support your choice with evidence.  Four techniques used for forecasting sales (market researchers, delphi technique, trend analysis, and econometric models)

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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What are some factors when preparing a sales forecast that would lead you to rely on one or two of these techniques more than the others? Support your choice with evidence. 

Four techniques used for forecasting sales (market researchers, delphi technique, trend analysis, and econometric models)

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