what are the Descriptive Statistics, Ordinal Scale and Dichotomous Variable?  What are the differences among them?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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what are the Descriptive Statistics, Ordinal Scale and Dichotomous Variable? 

What are the differences among them?

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