What are the primary components of a CRM system, and how do they work together to enhance customer relationships?

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter11: Strategic Planning And Project Management
Section: Chapter Questions
Problem 6RQ
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What are the primary components of a CRM system, and how do they work together to enhance customer relationships?

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