What decisions can be made on the basis of The Harris Poll survey that measures the reputations of the most visible companies in thet United States?

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What decisions can be made on the basis of The Harris Poll survey that measures the reputations of the most visible companies in thet United States?
Reputations of 10 Companies in the U.S.
Year Company
Formed
Number of
Company Name
Reputation
Industry
Employees
Amazon.com
1994
Excellent
Retail
230,800
Apple, Inc.
1977
Excellent
Computers and peripherals
116,000
Very Good
Very Good
Netflix, Inc.
1999
Internet television
4,700
The Kraft Heinz Co.
2015
Food products
41,000
Facebook, Inc.
2004
Good
Internet
17,048
Ford Motor Co.
1903
Good
Automotive
201,000
Chipotle Mexican Grill, Inc.
1993
Fair
Restaurant
64,570
Comcast Corp.
1963
Poor
Cable television
136,000
Exxon Mobil Corp.
1999
Poor
Petroleum (integrated)
71,100
Wells Fargo & Co.
1998
Critical
Banking
265,000
(Source: The Harris Poll; Amazon.com; Apple, Inc.; Netflix, Inc.; The Kraft Heinz Co.; Facebook, Inc.; Ford Motor Co.; Chipotle Mexican Grill, Inc.; Comcast Corp.;
Exxon Mobil Corp.; Wells Fargo & Co.)
Transcribed Image Text:Reputations of 10 Companies in the U.S. Year Company Formed Number of Company Name Reputation Industry Employees Amazon.com 1994 Excellent Retail 230,800 Apple, Inc. 1977 Excellent Computers and peripherals 116,000 Very Good Very Good Netflix, Inc. 1999 Internet television 4,700 The Kraft Heinz Co. 2015 Food products 41,000 Facebook, Inc. 2004 Good Internet 17,048 Ford Motor Co. 1903 Good Automotive 201,000 Chipotle Mexican Grill, Inc. 1993 Fair Restaurant 64,570 Comcast Corp. 1963 Poor Cable television 136,000 Exxon Mobil Corp. 1999 Poor Petroleum (integrated) 71,100 Wells Fargo & Co. 1998 Critical Banking 265,000 (Source: The Harris Poll; Amazon.com; Apple, Inc.; Netflix, Inc.; The Kraft Heinz Co.; Facebook, Inc.; Ford Motor Co.; Chipotle Mexican Grill, Inc.; Comcast Corp.; Exxon Mobil Corp.; Wells Fargo & Co.)
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