What factors are to be considered when setting the table? Elaborate your answer. Do you agree with the statement "costumers are always right"? Explain.
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What factors are to be considered when setting the table? Elaborate your answer.
Do you agree with the statement "costumers are always right"? Explain.
Step by step
Solved in 2 steps
- Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…Why is it that value-laden words like "cash cow" and "dog" can lead to self-fulfilling prophecies in portfilio analysis?What is one target market that you have identified? How would you describe the specifics of the Persona in that target market? Then How would you market most effectively to that Persona?
- Considering a bussiness 1- write down any questions that you wanna investigate among your costumers Note: make sure to include the following personal characteristics: Age, Gender, Education level, Height, Weight, Marital StatusBecause lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not.What is the zone of indifference?
- What is the difference between hedonic and utilitarian needs? Suppose you have to market medicated shoes; would you create utilitarian appeal and hedonic appeal? How and why, give reasoning.How do you increase views?Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behaviour? Explain why or why not?
- In what field of study was the "inventor" of the Rogerian model?What are your thoughts on determining what is real and what is fake while reading content online?What are the ethical implications of the following interpretations? Reasonable dress codes can be enforced that permit religiously significant clothing and symbols. Specifics?