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- What are the different market segmentation approaches? Identify the key segments of relevance for the brand and justify the segments that you would target. In addition, determine the positioning for the brand for the selected target segments.List the steps in the segmentation, targeting, and positioning process?Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.
- Imagine you will be launching a gift shop at your local area. How would you position your brand? Explain using positioning mapping and different strategies of positioning.write a positioning statemeant for this brand https://thegreenconnection.org.zaEvaluate Zipcar based on benefit-based positioning.