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What is the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.2: Criteria For Effective Market Segmentation

Problem 1LO

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