What role does social media marketing play in the promotional campaign of the retirement village? Do youthink the advertisement is targeting senior citizens orthe children of the household?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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What role does social media marketing play in the promotional campaign of the retirement village? Do you
think the advertisement is targeting senior citizens or
the children of the household?

Expert Solution
Step 1 What is social media marketing?

Social media marketing is the utilization of web-based media stages to interface with your crowd to construct your brand image, increase sales, and drive site traffic. This includes distributing extraordinary substance on your online media profiles, tuning in to and drawing in your supporters, breaking down your outcomes, and also running social media advertisements. 

The significant web-based media includes Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. 

There is likewise a scope of social media management tools that assist organizations with benefiting from the social media platforms recorded above. For instance, Buffer is a platform of online media the board instruments,. It can assist you in making progress with your social media marketing & advertising whether you need to fabricate a brand or develop your business it will help you.

Step 2 Role of social media marketing in the promotional campaign of the retirement village

Some of the role that social media marketing play in the promotional campaign of the retirement village are listed below:

  • Gathering and sharing patients' testimonials and reviews.
  • Boosting an event by additional marketing efforts.
  • Building a brand image of the organization.
  • Using a multi-channel approach to achieve the defined marketing goals.
  • Engaging the community.
  • Providing social leverage to experiment with video marketing.
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