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- What is meant by purchase involvement? How doesit differ from product involvement?Discuss, What are the considerations for brand recognition in a rapidly changing market and evolving consumer preferences?Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?
- What role does marketing communication play in reinforcing brand positioning?Explain, How does relationship marketing contribute to word-of-mouth marketing and the amplification of brand advocacy?Think of one popular brand. What could be the reasons why it became popular? What could its strategies be? Its tactics?