What would be the value proposition for an Air Cleaner Product?  For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What would be the value proposition for an Air Cleaner Product? 

  • For (target customer)
  • Who (statement of need or opportunity)
  • The (retail business name) is a (product or service category)
  • That (statement of key benefit)
  • Unlike (primary competitive alternative)
  • Our business (statement of primary differentiation)
  • Is available (where)
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