When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______. A) market diversification
7) When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______.
- A) market diversification
- B) undifferentiated marketing
- C) mass customization
- D) differentiated marketing
- E) trigger-based marketing
8) Power Corporation is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.
- A) social marketing
- B) product line filling
- C) product line stretching
- D) internal marketing
- E) cannibalization
9) Kellogg's begins to sell its cereals in new markets after conducting extensive
- A) introduction
- B) growth
- C) maturity
- D) decline
- E) adoption
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