When you want to buy the potato chip, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.
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1. When you want to buy the potato chip, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.
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- When you want to buy potato chips, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.1. Evaluate the stages that consumers typically go through when making decisions to purchase a product. Fully justify your answer with contemporary examples.3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.
- Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five. Discuss how 3 individual factors might be relevant to their purchasing decision. Discuss how 3 group factors might be relevant to their purchasing decision.why is a marketer's experience important in making decisions about the product portfolio despite having tools that can help him?How do consumers weigh the advantages and disadvantages of different products when making a decision?
- 4. How a consumer goes through the buyer decision process when choosing a particular product/service.Write the eight steps taken for the Make-or-Buy Decision?Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examples
- What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of eachDiscuss critically the different stages of consumer decision making. Give examples to support your answer.Compare and contrast the difference between high and low involvement in the decision making process. Outline how brands can increase involvement with customers Using a major purchase of your choice, apply and evaluate the high involvement decision-making process to each of the stages