Where does consideration of a relationship with Trans-Global át into the steps of the MSSP sourcing methodology.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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Trans-Global, Inc.

 

With corporate headquarters located in Singapore, Trans-Global, Inc. is one of the world's largest sourcing and logistics companies. Although the company owns no fabric mills, manufacturing operations, or logistics-related assets, its primary competitive strength is its network of over 10,000 suppliers in approximately 40 countries that make it possible for the company to be core competent in producing clothing more quickly and inexpensively than otherwise available.

 

Trans-Global is regarded as one of the major players worldwide in the sourcing, manufacturing, and distribution of clothing and other garments. The company currently has three primary types ofproduct markets in which it competes: (1) proprietary brands, which are sold only through one exclusiveretailer, (2) private label merchandise, consisting of in-house brands belonging to individual retailers; and (3) licensed brands that deals with products featuring images of licensed entertainment characters. Although the global marketplace has experienced signiácant economic volatility in recent years, Trans-Global has been able to maintain its reputation as one of the most impactful, global supply chain players.

According to Tony Tang, CEO of Trans-Global, companies in the supply chain business are looking to expand manufacturing and sourcing operations in more cost-effective areas, and to meaningfully consider new business opportunities in new market areas. Thus, it is no surprise that arms worldwide look to organizations such as Trans-Global to manage a number of key supply chain processes, including sourcing, manufacturing, and distribution. A few of the top global apparel store brands that rely upon the services of Trans-Global include Unlimited Brands, Zaragoza, Femme Fatale, H&B, and Bobby Hilanger.

 

Although headquartered in Singapore, major markets for Trans-Global services are in North America, Western Europe, and the Middle East. Most sourcing and manufacturing is centered on China and India, but signiácant diversiácation is currently a priority to other countries such as Vietnam, Thailand, Philippines, Indonesia, Turkey, and South Africa.

 

As Trans-Global prepares for the future as a leader in integrated supply chain management, it's corporate philosophy focuses on "helping our customers to understand their core competencies, and outsource the rest to Trans-Global.

 

Where does consideration of a relationship with Trans-Global át into the steps of the MSSP sourcing methodology.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing