Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall decrease in brand loyalty Increasing foreign competition
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1- What is the best need/benefit-oriented approach to defining a car?
Descriptions of a car's engine size and features
Outlining the warranty that comes with the car
Describing how it provides more efficient and reliable transportation
Showing the beautiful color and styling
2-
What is the best way for TWU to define their "market" in a marketing sense?
the location of their buildings
current and potential students
the faculty and staff delivering the product
the mix of programs they offer
3-
Which of the following is not recommended for a marketing plan?
Communicate the plan to appropriate managers.
Once you have a good plan in place, do not change it for at least a year.
Marketing plans should be creative.
Use common sense.
4-
Which of the following is not a current trend (described in book/class)?
Increasing consumer demands
Decreasing price sensitivity among consumers
Overall decrease in brand loyalty
Increasing foreign competition
5-
Is it possible for Kia customers to have higher satisfaction scores than Mercedes customers?
Yes, because Mercedes owners have such higher expectations.
Yes, because Kia cars have better quality than Mercedes.
No, because customer satisfaction is just based on the best quality, and Mercedes are clearly better than Kias.
No, because Kia owners are silly.
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