Which of the new locations, in combination with the existing plants and distribution centers, yields a lower cost for the firm?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Williams Auto Top Carriers currently maintains plants in Atlanta and Tulsa to supply auto top carriers to distribution centers in Los Angeles and New York. Because of expanding demand, Williams has decided to open a third plant and has narrowed the choice to one ot two cities – New Orleans and Houston. Table below provides pertinent production and distribution costs as well as plant capacities and distribution demands.

Which of the new locations, in combination with the existing plants and distribution centers, yields a lower cost for the firm?

From Plants

To Distribution centers

Normal production

Unit production cost

Los Angeles

New York

Existing plants

     Atlanta

     Tulsa

 

$8

$4

 

$5

$7

 

600

900

 

$6

$5

Proposed locations

     New Orleans

     Houston

 

$5

$4

 

$6

$6a

 

500

500

 

$4 (anticipated)

$3 (anticipated)

Forecast demand

800

1,200

2,000

 

a – Indicates distribution cost (shipping, handling, storage) will be $6 per carrier between Houston and New York

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