Which survey question would most likely produce categorical data if administered to 100 customers? A) How much profit does the company make on each of its products? B) Which of the company's services do you use the most? C) About how many times each year do you purchase our products? D) What price are you willing to pay for this product?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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Thinking Critically and Solving Problems
Which survey question would most likely produce categorical data if administered to 100 customers?
A) How much profit does the company make on each of its products?
B) Which of the company's services do you use the most?
C) About how many times each year do you purchase our products?
O D) What price are you willing to pay for this product?
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Transcribed Image Text:S Grades/ Attendance | School Copy of Copy of WIN CR-G O Essential Soft Skills Course 5 psential Soft Skill Course em.com I age result for fan. G Image result for fan. S Aware EXIT Thinking Critically and Solving Problems Which survey question would most likely produce categorical data if administered to 100 customers? A) How much profit does the company make on each of its products? B) Which of the company's services do you use the most? C) About how many times each year do you purchase our products? O D) What price are you willing to pay for this product? SUBMIT Question 21 of 21 Sign out US OOOO
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