Why aren’t marketers ultimately in control of thepositions their products achieve in the marketplace?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Why aren’t marketers ultimately in control of the
positions their products achieve in the marketplace?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
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